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Purina Announces New Layena Poultry Feed

By Wells Brothers
Thursday, October 30th, 2014

Layena PelletsPurina Animal Nutrition announces an updated formula of Purina Layena Premium Poultry Feed. Available in both pellets and crumbles, this complete feed is formulated to support hen immune health and support egg quality.

“Hens require additional, specific nutrients when they begin laying eggs,” says Gordon Ballam, Ph.D., director of lifestyle innovation and technical services for Purina Animal Nutrition. “We look to our own backyard flock to fine-tune feeds that work best in the backyard poultry environments that are growing in popularity.

“Layena Premium Poultry Feed includes the high-quality ingredients laying hens require, because we know what you feed your hens impacts the quality of eggs you feed your family,” Ballam adds.

New Purina Layena Premium Poultry Feed includes:

  • Prebiotics, probiotics and yeast to support immune health
  • Freshly-ground North American grains with simple ingredients you can trust
  • A balance of vitamins and minerals to support shell strength and egg nutrition levels

Start feeding Purina Layena Premium Poultry Feed to hens when they begin laying eggs between ages 18 weeks and 22 weeks.

This complete feed was created at the Purina Animal Nutrition Center in Gray Summit, MO., with success perfected in Purina’s backyard flock setting.

“We have travelled across the country to learn from backyard poultry enthusiasts what is most valuable to them and their family flocks,” says Jodi Moore, backyard flock marketing manager with Purina Animal Nutrition.  “We listened and are now pleased to offer all the benefits of this enhanced recipe, as well as debut our new packaging design.”

The new Purina Layena Premium Poultry Feed is being phase in during November. To learn more about backyard flock nutrition, visit www.purinamills.com/chicken-feed or like Purina Poultry on Facebook.

 

Source: Purina Animal Nutrition

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